Claro SknCare found it's roots when I, Gisselle (Founder), asked myself why there wasn't a minty chapstick. Of course, there are peppermint ones, but as I closely inspected their labels... they all had an excess of fillers. I then inspected my lotions, lipglosses, and face washes and soon enough I found that even big name brands were using unnecessary and potentially harmful ingredients. This includes brands such as Glossier, Mario Badescu, and MILK Makeup They use their high profiles to build an empire on empty promises. There also was no inbetween between the good products and the bad. Prices were just too high. So I decided, I was going to make the product I wanted without the ridiculous prices and ingredients. This began as a small start up project for DECA - a business organization I was involved with- and as quickly as I had started, my idea began to expand. I teamed up with my DECA buddy, Anneke, and from there we imagined big and created even bigger.